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As Denmark’s capital, Copenhagen has tremendous value for the country as a whole. Stories about world-class gastronomy, a vibrant cultural scene, green solutions and world-renowned architecture have generated value to the city through decades. Copenhagen has the potential to become even more attractive as a holiday and business destination. In order to continue the city’s impressive development and stay ahead of the competition, it is necessary to attain insights into possibilities to improve and constantly evolve. The Copenhagen Goodwill Ambassadors, a network of Danes living abroad, gives unique insights into what the outside world thinks of Copenhagen. The city’s international reputation is generally positive as it, on the one hand, is cutting edge on green solutions, happiness, life science and work/life balance. On the other hand, Copenhagen is still unexplored by many who do not know much about the Danish capital.

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