News archive

A State of Denmark—Best Use of Design

Over the past five years, the brand has promoted the quality of life in Denmark through campaigns and events. Recognizing a need for a stronger, cohesive design and communication strategy, we refreshed our approach, updating our visual identity. We also eliminated THE from our brand name and added an A instead. This enabled us to show more "states" of Denmark playfully and dynamically, which speaks to the diverse views of our increasing audience: A State of Balance, A State of Community, A State of Trust.

The updated design showcases real-life experiences in Denmark, using humour and authenticity. This rebranding has resulted in higher engagement and set the foundation for continued growth through future campaigns​.

See some of the videos we created as a part of an update of our visual identity: 

A film created as a part of a Talent to a Green Denmark project.

Greater Copenhagen Region—Best Communication Strategy | Economic Development

The Greater Copenhagen Region, in collaboration with game studios, launched the "Space for Being You" campaign to position the region as an attractive destination for international game developers. The campaign emphasized work-life balance, flat hierarchies, and time for family, available to anyone in the Region.

By featuring the authentic voice of David Bateson, the real voice actor from the Hitman series, and leveraging gaming references, the campaign sought huge success. It exceeded expectations, establishing the Greater Copenhagen Region as a top choice for developers seeking both professional growth and personal fulfilment.

Watch the film we created as a part of "Space for Being You" campaign here:

A film created as part of a campaign "Space for Being You" featuring David Bateson.

This year’s winners will be announced at the City Nation Place Global Conference in London on November 7th!